2003 All-New Fuzion™ ZRi Performance Tire Line Debuts at SEMA Show Marketing plans include new image vehicle and online racing game. The Fuzion™ ZRi, a tire designed specifically for the enthusiast and tuner markets. The Fuzion ZRi, a new brand of tire from BFNT that addresses this fastest growing segment in the performance tire market.

2004Bridgestone launches all new tire at SEMA convention. To meet the growing demand for this new tire, the Fuzion HRi will be available in 24 sizes ranging from 14- to 17- inch with aspect ratios of 60- to 40- series. The Fuzion HRi offers consumers new options in ride, handling, performance rating, and noise reduction at an exceptional price. Now consumers can get a high performance ride experience with excellent handling in wet and dry conditions -- an H-rated tire with premium features without the premium price.