The Pirelli Group has a long industrial tradition and is ranked among the world's leaders in every sector in which it operates. For more than a century, Pirelli has been developing into a fully-fledged multinational, firmly rooted in various national markets. Pirelli's competitive strength lies in technological capabilities and research, and in the quality and the professional expertise of our human resources. By continuing to focus on customers' needs, Pirelli has been able to produce and sell complex, high-end products and to operate successfully from our various international bases.

Innovation and research are Pirelli's most distinctive hallmarks. The Company has pioneered new technologies in order to have an online integrated management system, from supplies to production, from distribution to sales - with the ultimate aim being to create value. The emphasis on Innovation has allowed the development of new businesses in the real estates field; here too Pirelli has made its mark, both in the great initiatives of development and in the management and increase of value of properties. They attach the utmost importance to continuous improvement and to the environmental and social impact of their processes and products.